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Members of this section are committed to promoting the goals of Catholic Charities and providing the tools to support communication, public relations, marketing, and fundraising activities. Annual dues: $30.
Registration Fee
Section Members: $110
Non-Section Members: $140
Thursday, September 11
7:30 a.m.-8:30 a.m.
Continental Breakfast
8:30 a.m.-9:45 a.m.
Conference Welcome and Opening Prayer
10:00 a.m.-12:30 p.m.
Working the Crowd: Advancement in Faith-Based Organizations
Kicking off a strong section program, this session features Rev. Rick Kress, ACFRE, a 22-year veteran of development and communications campaigns. The session explores ways Catholic Charities can promote its mission to garner greater support from key audiences, including donors and other funders, media, clients, and volunteers.
Presenter: Rev. Rick Kress, ACFRE, Development and Communications Consultant, Detroit, MI
Facilitator: John Keightley, Vice President for Development and Communications, Catholic Charities USA, Alexandria, VA
12:45 p.m.-2:15 p.m.
Development and Communications Section Lunch and Business Meeting
2:30 p.m.-3:45 p.m.
Concurrent Workshops 1
A. Marketing to Special Groups (Intermediate/Advanced Communication Professional)
Are you puzzled about how to market or communicate to Generation X? How can you get them involved with your organization and make a donation to your direct mail appeals? Do you struggle with how to share your mission with different ethnic groups? Do you send the same marketing materials to everyone? Join us to learn how to share your message with a diverse audience.
Presenters: Bill Sullivan, Director of Communications,
Catholic Charities, Chicago; Renee Ahee, President, Ahee Communications,
Inc., Sterling Heights, MI
Facilitator: Paula Moss, Director of Catholic Charities Foundation, Kansas City, MO
B. Trends in Philanthropy (Beginner/Intermediate Development Professional)
Philanthropy continues to change as quickly as the economy. So, what are the current trends in giving and where do development directors need to focus their energy? This workshop provides a look at donor giving trends and suggests where to focus your energy and efforts.
Presenters: Richard Bray, Director of Planned Giving and Annual Fund, Catholic Community Services of Western Washington, Seattle, WA; and Larry Farr, Director Family Center Development, Catholic Community Services of Western Washington, Adjunct Professor Western Washington University, Bellingham, WA
Facilitator: Victoria Suyat, CFRE, APR, Director of Development, Catholic Charities, Honolulu, HI
C. Stress in the Workplace (Development & Communication
Professional) - CANCELLED
3:45 p.m.-4:00 p.m.
Afternoon Break
4:00-5:15 p.m.
Concurrent Workshops 2
A. Cast of Thousands vs. One-Person Development Shop: How to Get It All Done and Raise Money (Beginner/Intermediate Development Professional)
Multiple deadlines and pressures; high expectations; demands to increase revenue and implement new initiatives…How do you achieve and meet your goals when you are the only one doing it all? This session will explore the issues, rewards and challenges of being a one-person development shop.
Presenter: Donna M. Finley, CFRE, Vice President for Development and Communications, Catholic Charities, Archdiocese of Washington, DC
Facilitator: Carol Riley, Director of Development
and Public Relations, Catholic Charities, Diocese of Ft. Worth,
TX
B. Best Practices in Communication (Communication Professional)
Looking for new ideas to promote your agency? Come to this interactive session to learn about innovative communications strategies and ideas that are being implemented in other Catholic Charities agencies
Presenters: TBD
Facilitator: Margot Klima, Director of Marketing & Communications, Catholic Charities Health/Human Services, Diocese of Cleveland
C. Create a Stronger Fundraising Program: Manage the Data Base
(Intermediate Development Professional)
Do you need advice to make fundraising technology work better for you? Hear from a representative of Blackbaud, Inc. on how to integrate effective data base management of your donors into your development program. Follow each step of the process. Receiving the gift…entering it into your database…acknowledging the gift…maintaining donor records…the end result-stronger fundraising and more money for your programs.
Presenter: Dawn Bailey, Senior Consultant, Blackbaud, Inc., Charleston, SC
Facilitator: Mary Perrotti, Director of Development
and Major Events, Catholic Charities, Archdiocese of Chicago
6:00 p.m.-7:30 p.m.
Development and Communications Section Reception
Friday, September 12
7:30 a.m.-8:30 a.m.
Continental Breakfast
8:45 a.m.-10 a.m.
Concurrent Workshops 3
A. Leveraging National Office Resources to Get Your Message Out
(Development and Communication Professional)
Come to an interactive session with your colleagues. Participate in a discussion on how the resources of the national office-including national awareness campaign material-can be used to promote your agency's mission and message. Share your ideas, your strategies, your successes and your challenges.
Presenter: John Keightley, Vice President for Development and Communications, Catholic Charities USA, Alexandria, VA
B. Joined at the Heart: Partnerships in Giving-Securing Significant Support in Difficult Times (Intermediate/Advanced Development Professional)
This session will explore ways to discover, research, cultivate, and bond with major donor prospects in these uncertain times. Practical procedures practiced in the context of sound fundraising principles prepare the hearts and heads of financially capable supporters to step up during times of uncertainty. We will discuss specific ways to expand your supporting cast of donors.
Presenter: Bobbie J. Strand, Principal, Bentz
Whaley Flessner, Minneapolis, MN
Facilitator: Donna M. Finley, CFRE, Vice President for Development and Communication, Catholic Charities, Archdiocese of Washington, DC
10:00-10:30 a.m.
Morning Break
10:30 a.m.-11:45 a.m.
Concurrent Workshops 4
A. Cast of Thousands vs. One-Person Communications Shop: How to Get It All Done and Get Your Message Out (Beginning Communication Professional)
Catholic Charities agencies are complex and challenging. Many communication offices are "one-person shops," that are expected to do everything-media relations, publications the Web site, community relations and much more. This workshop focuses on the challenges of having to do it all and how to manage the workload, while maintaining quality.
Presenter: Kay Lagried, Director of Communication, Catholic Community Services of Western Washington, Seattle, WA
Facilitator: Larry Farr, Director of Family Center
Development, Catholic Community Services of Western Washington,
Bellingham, WA
B. Joined at the Heart: Partnerships in Giving-Securing Significant Support in Difficult Times (See Concurrent Workshop 3B above)
C. E-Philanthropy: How to Plan and Execute an Online Fundraising Campaign (Intermediate Development Professional)
This session will explore how to effectively use the Internet to attract philanthropic support online. Topics covered will include: the ethics of online fundraising, available tools and resources, and case studies of effective methods to boost online campaigns.
Presenter: Stephen Love, President, Vervos, Inc., Falls Church, VA
Facilitator: Carolina Velis, Web Content Manager, Catholic Charities USA, Alexandria, VA
12:30 p.m.-1:45 p.m.
Buy and Bring Your Own Lunch to the Show and Tell-Three
Minute Speakers Invited to Share Best Practices (Lunch
is available in the Pavilion Food Court lower level)
Facilitator: Lorri Nagle, Director of Development, Catholic Charities, Diocese of Joliet, IL
2:00 p.m.-3:15 p.m.
Concurrent Workshops 5
A. Best Practices in Development (Development Professional)
Direct mail, special events, donor cultivation, parish leadership teams, gift renewing and upgrading…How does one tie it all together to provide an unshakable basis from which to grow? Come and hear best practices programming tips that can help lay the groundwork for solid relationships with donors.
Presenters: Mary Pat Beals, Director of Development, Catholic Charities, Diocese of Kansas City, KS; Sharon Caporusso, Director of Development, Catholic Charities, Diocese of Stockton, CA; and Lorri Nagle, Director of Development, Catholic Charities, Diocese of Joliet, IL
Facilitator: Michelle A. Redding, Director of Organizational Advancement, Catholic Charities, Diocese of St. Cloud, MN
B. Increasing Gifts While Preventing Ones Hazardous to Your Financial Health (Intermediate Development Professional)
Learn how a gift acceptance policy can help you increase the types of gifts you receive and prevent ones detrimental to your financial well-being. Become skilled at how to evaluate potential gifts based on tax and ethical considerations. Finally, gain knowledge on how to steward gifts and show accountability to donors.
Presenter: Thomas P. Scholler, Director of Planned Giving, Archdiocese of Detroit
Facilitator: Richard T. Marini, Chief Fiscal Officer, Catholic Charities, Albany, NY
C. Developing and Measuring an Effective Communication Plan
(Intermediate Communication Professional)
How do you measure whether your communication strategies are really helping your organization move forward? Are you sure you are spending your communication dollars in the most effective manner? Join us and learn how to develop an effective communications plan with measurements!
Presenter: Mary Henige, Communication Director, Pontiac-GMC,
Detroit, MI
Facilitator: Paula Moss, Director of Charities Foundation, Kansas City, MO
3:15 p.m.-4:00 p.m.
Afternoon Break
4:00 p.m.-5:15 p.m.
Concurrent Workshops 6
A. Web Marketing: Online Advertising Components, Market Size and Growth (Intermediate Communication Professional)
Looking to refresh your online advertising skills? Find out the basics and latest technologies available for online advertising and how the online market size and growth can help your marketing efforts.
Presenter: Carolina Velis, Web Content Manager, Catholic Charities USA, Alexandria, VA
Facilitator: Mary Belisle, Communications Associate, Catholic Charities, St. Cloud, MN
B. Catholic Charities Agencies Explore the "Raising More Money Model" (Development Professional)
Last year, national consultant Terry Axelrod shared her model of mission-based fundraising. One year later, what's happened? How is the model being implemented in Catholic Charities agencies? Has it increased individual giving? Come to this interactive session to find out.
Presenters: Michelle A. Redding, Director of Advancement, Catholic Charities, Diocese of St. Cloud, MN; and Carol Riley, Director of Development and Public Relations, Catholic Charities, Diocese of Ft. Worth, TX
Facilitator: Sr. Therese Wetta, ASC, PhD, Director
of Mission Integration/Catholic Identity, Catholic Charities USA,
Alexandria, VA
6:30 p.m.-7:30 p.m.
Joint Section Prayer Service
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