What is the Awareness
Campaign? To raise awareness about Catholic Charities,
its values, and the wide variety of services provided by local agencies
to millions of people each year. Specifically, the plan is to appeal
to the country's 60 million Catholics and create a stronger Catholic
Charities brand. A stronger brand will help to boost name recognition,
increase awareness of Catholic Charities’ endeavors and accomplishments,
create an environment of support for Catholic Charities, and motivate
Catholics to donate and volunteer. |
